we make it work for you

About Us

Running a business is hard enough without balancing the books or tracking down every transaction. Finance should be the backbone of your business, not a burden—that’s why we created Veracity. We’re here to make the numbers work for you, not the other way around.

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Who We Are

We’re founders, owners, operators, and acquirers. We’ve been in the boardroom and on the ground, helping businesses buy, sell, and grow. Over the last five years, we’ve perfected our craft on our own companies, making finance a value-add instead of just another cost.

Our Experience

With experience across 15 different industries, we’ve handled investor relations, delivered insights to keep stakeholders in the loop, and helped businesses scale without the usual financial headaches. And we’re all about real insights for real businesses—without the corporate BS.

Let’s Get Started

So pull up a chair (or a barstool). With Veracity, you get financial clarity without the fluff, no jargon, no suits—just results that speak your language. We’re here to handle the numbers so you can focus on what you do best. Let’s talk finance the way it should be: straightforward, useful, and maybe even over a pint.

We’ve banged every door jamb, stubbed every toe, and found ways to make accounting work for you.

Our North Star

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Ryan Valeri

Ryan’s been through it all—closing businesses, scaling them, and everything in between. With 20 years in finance and operations, he’s handled it all: bookkeeping, payables, receivables, payroll, benefits, cash flows, budgeting, team-building, transitions, and more. But that’s boring, what he really enjoys is learning about your business. He’s the guy who finds the little tweaks that make a big impact, not your traditional bean-counter.

When he’s not making sense of numbers, you’ll find him enjoying a hazy IPA, shooting hoops, or coaching his kiddos. At the end of the day, Ryan keeps it real—no jargon, no nonsense, just straightforward support to help your business thrive.

Ryan and the Veracity team believe in a core set of values for life and business. You can expect the following when you work with us:

Customer-Centricity

Prioritize customer needs and deliver exceptional service.

Adaptability

Embrace change, be scrappy, and get things done efficiently.

Trustworthiness

Operate with integrity, transparency, and build strong relationships.

Detail Orientation

Maintain accuracy and quality in all tasks.

Ambition

Drive continuous improvement and pursue ongoing learning.

Professionalism

Demonstrate a polished and ready-to-work attitude.

Likeable

Be a good person, someone you would enjoy having a coffee (or beer, or whatever floats your boat) with.

Let’s Make It Happen