Let’s talk numbers over beers

Your Financial Backbone, Minus the Boardroom Vibes.

Real-time financial insights for owners, by owners. We built Veracity to solve our own challenges, and now we’re here to simplify yours.

Our Story

We built Veracity for us. As small business owners who’ve been through the grind—acquiring companies, scaling, stumbling, and figuring it out the hard way—we needed accounting that actually worked for owners. So, we made it happen:

Real-time accounting, with transactions coded every day.
Custom dashboards that put all the important stuff right where we needed it.
Peace of mind that finance was handled so we could get on with everything else.

Yeah, we f*cked up plenty along the way—so you don’t have to. We built this to solve our problem, and now it’s here to solve yours.

Your Story

You’ve acquired a business, you’re gearing up to sell, or you’re ready to grow and need a financial partner who gets it. You’re facing the unknown and the traditional help hasn’t been there. You’re done with the BS from accountants who don’t actually know your world.

You know finance is the backbone of your business, but let’s be real—you don’t have the time (or patience) to figure it all out while juggling everything else. And honestly, you’d rather talk business over a beer than in some boardroom.

Our Style

We handle the financial back end so you can focus on running your business—without worrying about all that sh*t. We treat every company as if it’s our own because, honestly, we don’t know any other way.

Your financials shouldn’t be scary; they should work how you think. We cut out year-end stress, skip the suits, and tell you what you need to know (not just what you want to hear). We’re here to modernize your business, and yeah, we’re cool with that.